About JFS

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About JFS

You could say we have ‘fire’ in our blood. We are a 4th generation, family-owned and operated, business. The Jefferson name, and the fire service industry are rich with tradition. We honor both, by providing the highest quality and most innovativeproducts and services available.

We know that sometimes the ‘tried and true’ are the best products on the market. We also know that some of the ‘latest and greatest’ are superior products because they offer new technologies, which provide added safety. We confidently represent both TRADITION and INNOVATION because we know lives depend on it.

Jefferson Fire & Safety has proudly been serving first responders and their communities for 75 years. We built the Jefferson name on integrity, and our success has been achieved through very hard work that spans 4 generations. Since the founding of JFS in 1920’s, each generation has elevated the reputation of the Jefferson name by adding to the elite product lines and refining our service skills.

​We are the professionals. At JFS we hire fire experts and teach them to sell our products…rather than hire salesmen and teach them about the fire industry. There is a huge difference and it’s this distinction that sets us apart from our competition.

Our staff consists of numerous retired Fire Chiefs and current Fire Fighters from Wisconsin and Minnesota. Combined our staff has over 500 years of saving lives. All of them know how important the right equipment is in a dangerous situation. If we endorse it, you can trust it.

Today, Jefferson Fire & Safety is thriving under the direction of a unique mother-son duo; Beth CSO and Tyler CEO. Jefferson Fire & Safety’s relocation to a NEW facility in the fall of 2018, is this generation’s contribution to our continued standard of excellence This latest expansion to the 20,000 sq. ft. facility includes a top-notch vehicle service center, a sophisticated training facility and expanded offices.

​We are passionate about what we do and how we do it. We know that whether your safety needs are for your family, home, business, or a first responder’s life …you can trust Jefferson Fire & Safety. You have our name on it!

Beth and Tyler Jefferson

​”It means something to be a ‘Jefferson’, I’ve told my boys that since they were little. It means we live with principles and we honor our commitments. We have built both our family and our family business through success and hard work. Our reputation is everything and I take pride in the fact that customers have trusted the Jefferson name for over 70 years.”
Beth Jefferson
Owner/CSO

“We are driven to provide the highest quality fire and safety products available with uncompromising support and service. This will be done with integrity, professionalism and persistence in order to achieve total customer satisfaction.”
Tyler Jefferson,
Owner/President

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JFS History

Jefferson Fire & Safety, Inc, located in Middleton, WI. has the rare distinction of being a FOURTH generation, family-owned and operated business.

Today Jefferson Fire & Safety is continuing to thrive under the direction of the unique mother-son duo; Tyler Jefferson CEO and Beth Jefferson CSO. Tyler brings extensive fire product knowledge, new ideas, technology, enthusiasm, and a good business sense.   Beth brings experience, stability, organization, a strategic business plan, and vision. Through their collaborative efforts, a new chapter is being written.

We are inspired by our past and excited about our future. We are committed to uphold the legacy of Jefferson Fire & Safety. We are therefore continuing the tradition of dedication to only the highest quality products and outstanding customer service. 

Tyler and Beth Jefferson

Tyler and Beth Jefferson, proudly displaying the company’s rich history. The timeline displayed below shows some major milestones in the Jefferson Fire & Safety legacy.

1920's - 1948
E.L. Jefferson
1920's - 1948

Founded in the late 1920’s, almost 100 years ago, the company’s founder Everett Luden (E.L.) Jefferson started in the fire equipment industry as a regional sales manager for the Fyr-Fyter Company in Dayton Ohio. In 1948 he made the decision to purchase a Fyr-Fyter distributorship and move his family to Madison, Wisconsin. The first office was at 516 Mifflin Street.

1952
E.L. Jefferson and Son Van Circa 1952
1952

In 1952, his son David Carl Jefferson joined his father in the business and they changed the name to E.L. Jefferson & Son. It was during this time that they branched out to fire department supplies and service. They were committed to the highest quality even then and sought out the best products available at that time.


Quality service was also a large component of their business and David became an expert in breathing apparatus. In fact, his reputation is still ‘legendary’ in parts of Southern Wisconsin. This combination of quality products and superior service allowed E.L Jefferson & Son to flourish.

1969
Jefferson Fire and Safety E Johnson Street - 1969
1969

In 1969, the business changed its location to downtown Madison at 825 E. Johnson Street. They also changed the name to the current Jefferson Fire & Safety Inc.

1975
E.L. - David - Pete Jefferson
1975

In 1975, the third generation, Peter David Jefferson, joined the family business in extinguisher sales and service. Peter quickly developed a love for sales and brought many new product lines to JFS. These were only the highest quality products like Task Force Tips, Angus Fire Hose and Morning Pride clothing.

1982-1985
Beth Jefferson
1982-1985

In 1982, Beth married into the Jefferson family and into the family business. In 1985 the decision was made to expand the business into fire apparatus. After much research a relationship was solidified with General Safety Equipment in North Branch Minnesota.

1987
Milton WI Fire Department
1987

Our first truck sale was in 1987 to Milton Fire Department.

1992
David and Pete Jefferson - Middleton, WI
1992

JFS would expand its sales territory into Minnesota and Illinois and add to their outside sales staff. This growth did not come without pains and in 1992 the decision was made to move out of downtown Madison to 7617 Donna Drive in Middleton, Wisconsin. The 10,000 square foot location gave JFS a nicer showroom, increased office space, warehouse space and room to repair fire apparatus.

1994
Rosenbauer Logo
1994

In 1994 Peter and Beth visited a fire apparatus manufacturer in Austria. The mission was to investigate a company by the name of Rosenbauer. It was clearly evident that Rosenbauer apparatuses were of the highest quality and engineering. This would lead to a great partnership between JFS and Rosenbauer and a merger between General Safety and Rosenbauer.

2008
Life Line Logo
2008

In 2008 Lifeline Ambulances, manufactured in Sumner Iowa, were also added to the product lines.

2010
Tyler and Pete Jefferson
2010

Tyler Roth Jefferson, the fourth generation, officially joined the family business as a sales representative in Milwaukee in 2010. In reality, Tyler’s fire training began on his first fire truck ride with his Dad, before his first birthday. The plan for Tyler to take over the daily operations of JF&S was rushed by the death of Peter in 2013.

2018
Jefferson Fire and Safety newest location - Middleton WI
2018

In the fall of 2018, Jefferson Fire & Safety moved into a new home at 7620 Donna Drive in Middleton, Wisconsin. This new larger facility features a 5,000 sq. ft. service center, new training capabilities, an expanded showroom, and significantly more office space. This expansion was necessary to allow us to better serve our customers.

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Sales Support

(800) 697-3473

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Sales Regions

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Wisconsin

CENTRAL WISCONSIN
Marc Lindquist
608-575-2722
MARC@JEFFERSONFIRE.COM

CENTRAL WISCONSIN (Adams, Columbia, Green Lake, Marquette counties)
Adam Perez
608-206-6862
ADAM@JEFFERSONFIRE.COM

SE WISCONSIN
Shane Conant
608-512-5542
SHANEC@JEFFERSONFIRE.COM

MILWAUKEE AREA
John O'Neill
414-313-7073
JOHN@JEFFERSONFIRE.COM

SW WISCONSIN
Gordy Durand
608-482-2280
GDURAND@JEFFERSONFIRE.COM

NE WISCONSIN
Rich Janke
920-428-7527
RICH@JEFFERSONFIRE.COM

NW WISCONSIN
Harry Sweda

715-491-7779
HARRY@JEFFERSONFIRE.COM

APPARATUS:

ROSENBAUER APPARATUS SPECIALIST
James Schulenburg
608-574-2264
JAMES@JEFFERSONFIRE.COM

LIFE LINE VEHICLE SALES (WI)
Rob Little
608-723-9126
ROB@JEFFERSONFIRE.COM

Minnesota

SOUTHERN MN
Kurt Nelson
507-461-9445
KURT@JEFFERSONFIRE.COM

NORTH METRO MN
Tim Gerrits
612-849-1576
TIM@JEFFERSONFIRE.COM

SOUTH METRO MN
Mike Kramer
612-358-3962
MIKEK@JEFFERSONFIRE.COM

HOLMATRO SPECIALIST (MN)
Tom McDonough
651-434-3655
TOMM@JEFFERSONFIRE.COM

APPARATUS:

ROSENBAUER APPARATUS SPECIALIST
James Schulenburg
608-574-2264
JAMES@JEFFERSONFIRE.COM

 

 

Illinois

NORTHERN ILLINOIS
Shane Conant
608-512-5542
SHANEC@JEFFERSONFIRE.COM

HOLMATRO SPECIALIST (IL)
Mike Huffman
815-988-7020
MIKEH@JEFFERSONFIRE.COM

APPARATUS:

ROSENBAUER APPARATUS SPECIALIST
James Schulenburg
608-574-2264
JAMES@JEFFERSONFIRE.COM

LIFE LINE VEHICLE SALES (NE IL)
Rob Little
608-723-9126
ROB@JEFFERSONFIRE.COM

Not sure who to contact regarding sales?

​Click your state map to find which representative covers your area.